About Our Brand

 Tiffany at the dress manufacturer in Chicago’s Fulton Market district.

Tiffany at the dress manufacturer in Chicago’s Fulton Market district.

 

Mom Power

Welcome to the birth of maternity fashion! We're a mom-owned brand, which means that we've been there, done that, and wore the ugly maternity t-shirt (yikes).  Our real-life experience is what inspired this collection to be brought to life.

We believe the modern woman deserves to feel comfortable and confident during a very transitional time. Our brand represents fashion-forward and practical styles that are built for multi-purposes wear (early pregnancy, 2nd/3rd trimesters, nursing, and after pregnancy). We source the highest premium quality stretch fabrics that are complimented with elastic gatherings for a figure-flattering fit. Each dress is hand-made in Chicago’s buzzing Fulton Market. We’re proud to support local seamstresses, pattern makers, fabric suppliers, and manufacturers to make it happen.

Mission

We’re a mom-owned company built from 9 months of our own experience. Our boutique dresses are custom-made made for a comfortable, confident, and fashionable transition into motherhood.

fashionista files

Founder, Tiffany Marie Troiano-Bard, is a third generation Italian-American with a keen eye for design inherited from her grandmother Rose Troiano, a 1940’s custom designer for figure-skating champions, Sonja Henie and Donna Atwood.

 Tiff’s grandmother Rose Troiano busy at work in NYC’s garment district (right). She worked as a custom designer for figure skating champions like Donna Atwood (left).

Tiff’s grandmother Rose Troiano busy at work in NYC’s garment district (right). She worked as a custom designer for figure skating champions like Donna Atwood (left).

Tiffany launched this line while pregnant with her first born and frustrated with returning countless online orders of style-less, over-sized, over-priced, ill-fitting, and lackluster maternity garments.

After spending a decade burning the midnight oil on Wall Street, she later moved to Chicago to start a family. Tiffany now has a son named Aston that’s tipping the scale at 35 lbs at 21 months old. You can follow Aston’s baby swag style on his IG account @AstonRye

We hope this line inspires to you to stay confident and fashion-forward during and long after your pregnancy!

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